Not all countries impose legal double opt-in requirements on senders, but double opt-in is still strongly recommended by postal providers. This method assumes that a potential subscriber can be included in the list of recipients only after they are sent a confirmation email and they confirm by clicking on a confirmation link that they agree to be included in the list. We recommend the following subscriber database hygiene practices:Ī confirmation subscription (double opt-in) is a standard practice of the majority of senders who are limited by strict anti-spam legislation.
Finally, you will save a decent amount of money which you could spend on sending ineffective messages. You will not be familiar with the problem of spam traps (email addresses used to identify spammers and unscrupulous companies that buy user databases). Regular base hygiene will increase your rating in the spam filtering algorithms of mail services, since the behavioral patterns of recipients will not arouse suspicion. Hence, one of the most important tasks of a marketer is to constantly keep the subscriber base up-to-date. It the quality that the number of responses to messages and subsequent conversion into orders depend on. The key factor leading to a successful campaign is not only the size of your subscriber base, but also its quality. A well-knit email campaign can bring you considerable profit.
0 kommentar(er)
